What's in the box?

"What's in the box?" is a question we often hear.

The answer to that questions is a mattress. It is a mattress literally inside the box, that we called IN THE BOX. So it is IN THE BOX in the box. Get it?

A simple name that tell a whole story. 

Mattress industry has this boring image attached to them. People love to sleep, i mean, who doesn't? But they don't like the mattress shopping experience. It's tiring, time-wasting, confusing, and mattresses that availables doesn't come cheap. Not to mention the mattress store employee that follows your back, wherever you go.

5 minutes laying in each bed, doesn't quite justify the sleep experience you about to feel later at night. It could be frustrating. It mostly ended up, you brought home thousands of dollars mattress that doesn't worth the money.

And it needs changing. 

At IN THE BOX, one of our goals is to create this new, alternative perspective about what makes a great mattress and its shopping experience, without unnecessary hussle.

We focused on creating the best mattress possible, without expensive operational cost, that could lead to affordable price. There's no store rent fee, salesperson fee, electricity, etc. It's only mattress inside a box, shipped straight into your front door. As simple as that.

Every single one of us deserve a good night's sleep. IN THE BOX mattress designed to be the best supporter of you at nights. Provides the comfort and support your body need.

We've been dedicating years, not to create one mattress that fits all. But creating products that capable of supporting the sleep needs of each of many people. Because we know, every person sleep's needs and experience is unique.

As a result, in Indonesia. We've built not only great products but also new experience to this old fashioned industry at fair price without exaggerate gimmick. Hundred thousands of people, have experienced how IN THE BOX mattress feels. It might not works for everyone, but countless satisfied reviews speaks for itself.

We wants to give access to a lot of people, with a good products at fair price. Universally affordable, accessible, and comfortable.

So what's in the box? It's an IN THE BOX mattress, for everyone.